Web Site: READY TO NOSH
Re-Branding & Web & social strategy, direction, production,UX Research, Market Research, UX Design, Art Direction, Project Management
Ready to Nosh, a small food tour operator, wanted to upgrade their ‘game’ through a complete makeover of all of its marketing assets. This included transforming its website into a more inviting and hospitable asset.
The small tour operator, previously had a minimal web presence and wanted a site that illustrated the breath of experiences offered in various cities around the US.
As a provider of walking chowhound tours; the types of food experiences ranged from food trucks to more formal dinning experiences. So the brand direction could not be too “fun” nor too serious or expensive.
It did however needed to communicate an elevated and trilling food experiences and adventure, with welcoming and warm new friends meeting for a food tour.
The brief included redesigning the totality of the brand, including the logo, website and any other print and online collateral material, such as stickers, tchotchkes, branding for social media, co branded stuff with providers etc.
Moodboard
Visual Direction moldboard and brand with related or similar market approaches
As the creative lead, I guided the designer* towards organic and sensual textures rich colors as well as the fun but unctuous photography of the tour experiences, to bring it all together.
Website Direction
For the website’s background we went with a wood table background and used crumpled napkins as details.
This was combined with fun photography, shot during tours and of tour locations
UX wireframes
Website wireframes and information architecture
Marketing Photography
As part of the UX research, the content writer and myself traveled and participated in a number of the tours, during the course of which we photographed a number of the situations so as to get material to use on the site as well as on other collateral materials, here are some of the photography used on the site.
* Senior Designer, Geoff Albores