IMAGINARY UNIT

While working at newsweek.com as a senior art director & senior UX designer, I was tasked with a variety of projects such as working on site wide functionality features as well as individual one of elements.

For the quadrennial election season, I was tasked with creating a new navigation mechanism that allowed deeper dive into the various columns, infographics and editorial content related to the election cycle.

For this purpose I created a new large multilevel dropdown menu with space for both ad units as well as media call outs.

Politics Dashboard

Another feature was a “politics” dashboard that would display daily infographics from different partners as well as branded content.

The new politics menu was very flexible in its form, but functioned somewhat as a sitemap, enabling users to quickly see the various options available to them while quickly reaching specific content.

For this project I started from our traffic data, analyzing user patterns to understand what users reached through searches, social media recommendations, and aggregator links.

I also tried to understand why certain features got lost in the site, as well as what users would search for but could not find.

Further I did an extensive competitive and immersive research engagement to understand how other news and media entities had addressed this particular issue. I did not limit myself to web competitors but included newspapers and TV/radio concerns in this process.

UX Design and Information Architecture

UI & Aesthetics