IMAGINARY UNIT

For the Pharma Marketing Agency Nition, I worked as an Art director on a COPD digital awareness campaign for Boehringer Ingelheim.

I created a website, web ads, social and email campaign materials, which were coordinated with tv, print, contests and a number of live events.

All of this work was a collective effort by a number of sponsors including the ALA, the COPD Foundation, the EIC and NASCAR. The star spokesperson was the race car driver Danica Patrick.

The website included a number of interactive elements presenting both COPD awareness data as well as information about contests and events in which users could participate.

The campaign included branded social media and email aspects as well as targeted banner ads and text ads on various platforms.